Naming portfolio
Task
Create a name for Yandex's new ecosystem product that unites online stores, delivery, CRM, and checkout into one connected platform.
Insight
The product simplifies business infrastructure, giving brands ready-to-use tools to run e-commerce independently from marketplaces.
Why this name
KIT feels modular, simple, and empowering. It speaks the language of tech and practicality — everything you need, in one. In Russian, 'кит' also means 'whale' — a symbol of something strong, intelligent, and able to carry great weight. That dual meaning makes the name feel both grounded and expansive. Just like the platform itself.
Task
Name the official World Cup ball — a global symbol of energy, pride, and national character.
Insight
The name had to resonate both locally and internationally: emotional for Russian fans, easy to pronounce worldwide.
Why this name
KRASAVA is street slang for 'well done' or 'beautiful one.' It celebrates mastery, flair, and confidence — the spirit of the game itself.
Task
Create a name for a modern Pan-Asian restaurant with a calm interior and vibrant fusion cuisine.
Insight
The concept blends balance and flavor — peaceful atmosphere, energetic taste.
Why this name
Shanti means 'peace' in Sanskrit. It captures inner calm with an exotic sound that feels natural and warm to say.
Task
Find a name for a gifting app that makes sending presents instant, social, and personal.
Insight
The product merges gifting with communication. Gifts become posts, not parcels.
Why this name
Giftboard combines the warmth of giving with the structure of a feed — a digital 'board' where every gesture becomes visible and shared.
Task
Create a name for a modern aromatherapy brand that blends sensory pleasure with emotional balance.
Insight
The brand connects scent with state of mind — using pure essential oils to influence mood, focus, and inner rhythm.
Why this name
SLUU feels soft, sensory, and fluid — like a breath or a sound of calm. It's short, tactile, and human — a name that embodies slow living and emotional clarity.
Task
Develop a name for a mobile rewards platform connecting local cafés, stores, and customers through loyalty program.
Insight
The brand should feel playful and urban — not financial.
Why this name
feebee is light, rhythmic, and memorable. It echoes 'fee' and 'bee' — earning while moving, buzzing through the city.
Task
Find a name for a lightweight SaaS platform that automates daily café operations — from orders to analytics.
Insight
The brand should communicate clarity and ease: software that's easy to set up and effortless to run.
Why this name
smpl strips the word 'simple' down to its essence — direct, minimal, confident. A name that mirrors its own product philosophy.
Task
Name a creative studio specializing in video production for brands.
Insight
The brand should feel fast, confident, and cinematic — about action and precision.
Why this name
takeshot sounds instinctive, like a director's cue. It captures the rhythm of creation: focus, timing, and courage to hit record.
Task
Create a name for a compact travel charger that separates power from data.
Insight
People just want to charge their phones on public chargers without giving access to their data.
Why this name
Pure Charger communicates exactly that — a clean, trustworthy charge and nothing beyond it. The word 'Pure' evokes clarity, safety, and confidence — technology that protects by staying simple.