How to Check If a Brand Name Is Taken: A Founder's Guide
how to check if brand name is taken: A founder's guide to trademarks, domains, and online presence checks to secure your brand.
12/11/2025
Blog
The Sound of a Name Is More Important Than the Meaning
Learn how to create a brand name that builds trust and recall. This guide covers the psychology of sound, practical strategies, and validation techniques.
12/10/2025
What Is Brand Architecture and How Do You Build It?
Confused about what is brand architecture? Learn the core models, naming strategies, and common pitfalls to build a scalable brand that dominates its market.
12/9/2025
Stop Naming the Product. Name the Promise.
Discover expert tips on naming a business for distinctiveness, legal protection, and strategic fit. Learn frameworks from pros to avoid common pitfalls.
12/8/2025
Food Company Name Ideas: A Strategist's Guide to Choosing a Defensible Brand
Struggling with food company name ideas? This expert guide covers 12 naming strategies with examples, frameworks, and pitfalls for founders.
12/6/2025
Why Strong Company Names Begin With an Emotional Intention, Not a Functional Description
Discover how to name your company by focusing on emotional connection, not just function. Learn why brands like Airbnb succeed with names that create a feeling.
12/5/2025
The 6 Things a Proper Brand Name Check Must Reveal (But Usually Doesn’t)
A proper brand name check goes beyond domains and trademarks. Learn the six critical layers that prevent costly rebrands and secure a strong brand foundation.
12/4/2025
Stop Looking for a Name. Start Looking for a Point of View.
Discover practical tips on naming a company to boost brand recall and trust. Avoid common branding pitfalls.
12/3/2025
The Three Invisible Layers of Naming Strategy: Semantics, Sound, and Story
Go beyond aesthetics with a naming strategy that layers semantics, sound, and story to build a memorable and legally defensible brand.
12/2/2025